Dutchie Plus Migration FAQ: What Dispensaries Need to Know

If your dispensary uses Dutchie Plus, the important question is no longer just "What platform are we on?" It is "What should our next storefront look like?"

Dutchie says it will support legacy Dutchie Plus customers through the end of 2026 and recommends that customers speak with their Customer Success Manager or support team about their migration path. Your contract, implementation, and account status may differ, so confirm the timeline and options directly with Dutchie. Read Dutchie's published guidance.

Do we need to leave Dutchie Plus immediately?

Not necessarily. Dutchie's published guidance says legacy Dutchie Plus customers will be supported through the end of 2026. That gives retailers time to make a deliberate decision.

However, a migration is rarely quick if your current site has custom design, a large menu, location pages, integrations, customer accounts, or meaningful search traffic. The best time to start planning is before the deadline creates urgency.

What are our migration options?

Most retailers will consider one of four paths:

Move to Dutchie's newer ecommerce offering

This may be the most direct path for businesses that want to remain in the Dutchie ecosystem. Ask what functionality, flexibility, costs, integrations, and migration work apply to your specific account.

Move to another managed ecommerce platform

This can reduce internal technical work, but you should carefully review data access, domain ownership, SEO structure, fees, and POS compatibility.

Adopt a native storefront platform on your own domain

This option makes your website, menu, product pages, and customer journey part of your own web property.

Build a fully custom site with an agency or development team

This offers flexibility, but it can bring higher upfront costs and ongoing maintenance responsibility.

There is no universally correct answer. The right option depends on your business model, staff capacity, growth plans, and level of brand control.

What should we preserve during migration?

A good migration protects more than your menu. Make an inventory of:

• Your current domain and subdomains
• Menu, category, brand, and product URLs
• Product images, descriptions, and SEO copy
• Blog posts and educational content
• Location pages, store hours, and FAQs
• Customer-account and loyalty data, where exportable and legally appropriate
• Order and reservation history, where available
• Analytics access and historical performance reports
• POS, loyalty, SMS, analytics, and other integrations
• Existing redirects and tracking links

Do not assume this information will automatically move. Ask what can be exported, in what format, and when.

How do we protect SEO during the move?

The most important rule is simple: do not let valuable old URLs disappear without a plan.

Before launch, build a map from each important old page to the best corresponding new page. Then use permanent redirects so visitors and search engines are sent to the new location. Pay special attention to product pages that receive organic traffic, brand and category pages, store-location pages, educational blog content, and pages linked from email, social media, or local partners.

After launch, test those redirects. Search for your brand and a few popular products. Click through from old marketing links. Watch for broken pages, missing images, or pages that all redirect to the homepage.

What should we ask during vendor demos?

Ask every potential provider:

• Will individual product pages live on our domain?
• Can we keep or redirect our current URLs?
• How does inventory sync work, and what happens when it fails?
• Can pickup or reservation requests enter our existing POS workflow?
• What data can we export if we leave?
• Which compliance obligations are handled by the platform, and which remain ours?
• What does the full first-year cost include?
• Who owns the launch plan, testing, and post-launch support?

Request answers in writing. A migration is too important to rely on assumptions from a sales call.

What should our first 30 days look like?

1. Week 1: Confirm your Dutchie timeline and collect contracts, integrations, URLs, analytics access, and export options.
2. Week 2: Define requirements. Decide what must stay the same, what needs improvement, and who approves the final experience.
3. Week 3: Evaluate options using a written scorecard. Include staff workflow, SEO, total cost, POS fit, customer experience, and data access.
4. Week 4: Choose a path and build a migration plan with owners, milestones, test cases, and a contingency plan.

Where does Bower fit?

Bower is for retailers who want a branded storefront and product experience on their own domain, without a marketplace layer or a software fee tied to sales volume. The focus is live menu and product pages, supported POS-connected pickup or reservation workflows, shopper accounts, guided product discovery, and retailer-specific storefront analytics.

The goal is not to make every retailer's website custom software. It is to give dispensaries a fast, consistent, retailer-owned storefront foundation without requiring a five-figure agency project.